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If you’re not convinced yet, freelance Content Marketer and blogger Mike Farmer has some interesting points for you.


One thing I would add to his post is the importance of creating a Content Curation hub to really capture the benefits of your Content Curation efforts. Sharing links is just not going to be enough: in a world where tweets have a very short lifetime, you need to give your curated content a second chance by putting it on a curation layer where it can be discovered from search and from people with similar interests. 


This can be a blog, a site or a page but if you’re going to make content curation part of your content marketing strategy, you will need that long term repository that social networks don’t bring.

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