Archive for November, 2012


If this was happening at Facebook or Twitter — or any other major tech brand — people would be freaking out. So why isn’t anyone freaking out yet? Arguably, this is a recession in the daily deal business.

See on go-digital.net


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See on blog.dataotuan.com

Everyone wants a great infographic. Generic as it sounds, it’s overwhelmingly true.

Commissioners — the companies that hire designers or design firms to create infographics — want great results, whether it’s social media sharing, coverage by large websites and media or even achieving specific goal conversion rates. Designers want to work on and ultimately create a great piece that they are proud to include in their portfolio. And end users… well, they just like to look at great things that are beautiful, informative, original and shareable, ideally all at once. So how do you make a great infographic?

 

Much has been discussed about creating viral infographics and the role that story, data and design play, but viral doesn’t always equal “great” in a more conservative sense: a solid, informative, ethical piece that is beautifully designed and flawlessly executed.

Creating an infographic that is successful in the eyes of the client, design firm and audience is often elusive — but not impossible. At Visual.ly, the process starts out each project trying to do just that, and from the most successful projects (and the experience of going through not-so-successful ones), they extrapolated what are the key ingredients of producing infographics with the desired results.

 

Read further to learn more about the 5 key elements, including and how they each contribute to successful visualizations:

the idea the data willingness to let go & refine/filter data honesty and humility trust

See on blog.visual.ly

As Therese Torris explains on this blog post: “there is more smart content online than anybody could ever read“. So that’s why she decided to embrace curation rather than contributing to the “ongoing content inflation“.

Her post is very complete and articulates very well how brands can leverage it to make it an efficient Content Marketing Strategy: “Content curation help brands increase their visibility and their customer engagment.”

If you’re trying to place Curation among your other Content Marketing efforts, this is an interesting read.

See on return-on-clicks.com

Globe and MailAllThingsD: Groupon Board Mulls CEO ChangeRTT News…

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Inbound Marketing Association

See on Scoop.itDaily Deal Industry News

Consumers willing to offer personal info for better adsVatorNewsI caught up with CEO of nFluence Media, Henry Lawson, and he explained that his company has built a mobile app that uses this data and gives consumers ads that are relevant while…

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Every business wants more customers so they timely enhance the product’s, run active marketing campaigns i.e. SEO, social media, email marketing, advertisements, etc.

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Consumer privacy, opt-in marketing and the future of mobileThe FonecastAccording to nFluence Media, there definitely is.

See on thefonecast.com

Goodbye to Daily Deals? Groupon Emphasizes Always-On Deals.All Things DigitalWhile this launch may seem like a relatively small move, it is just one aspect of the business that the company must nail if it wants to continue growing its traditional…

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Daily Deal Industry

Daily Deal Industry, by DarrellEllens: Daily Deal Industry Report, Daily Deal News, Daily Deal Industry Consultant, Daily Deal Press Release.

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