SEO is Dead – The Evolution of Inbound Marketing and How to Adapt via @InboundNow http://t.co/38JfJuW9tX
See on ht.ly
With the shift of the digital marketing industry from SEO to inbound marketing, crafting an effective earned media campaign is more important than ever. But there’s much more to earned media than planting articles all over the Internet – it takes time, research and finesse. For brands who want to realize effective ROI, earned media can be the most efficient and cost-savvy way to reach their target audiences. I’ve been working on this guide from Digital Relevance, which covers earned media from an inbound marketing perspective, and gives marketers the tools and resources they need to craft an effective campaign especially for their target audiences, no matter where they hang out on the Internet….
See on www.brandwatch.com
You probably have a website, and chances are, you have the ability to publish content to that website. So, why not write blog posts yourself? No one knows your business, and your customers (see readers) like you do. If you don’t have a website that you can edit yourself, check out my recommended list of website building tools. Think about it, if you’re not blogging, and your competitors are, they’re making out like bandits with customers that could/should be yours. Set aside 1-2 hours every week to write a blog post on one of the 13 topics below. Before you say that’s too much time, consider this stat I found in an recent ebook from Inbound Marketing giants HubSpot: “Companies with blogs get 55% more website traffic, and that number goes up exponentially whether you post once a week, twice a week, and then up to several times a day – wherein you become a thought leader in your field. Our advice? Blog as often as you can while keeping the content valuable for your prospects.”…
See on www.business2community.com