See on Scoop.itInbound Marketing Association

HubSpot’s 2013 State of Inbound Marketing Report is the most comprehensive review of the inbound marketing industry. And awesome resource. The complexity of marketing your business on Google is rising as search success becomes increasingly intertwined with your social media presence and how you interact with your customers. Your website content and external links are no longer enough to gain Google’s trust. Publishing fresh content on your site means nothing if no one is reading it — and it means even less if no one is sharing it to their social networks. As a business, your primary marketing goal is always to generate leads. Leads are certainly generated from dominating search results — but what if I told you that a solid content marketing strategy could get you leads, even if it didn’t result in #1 rankings right away?

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