See on Scoop.itInbound Marketing Association

High-quality content marketing is required to succeed in today’s competitive business world. Whether you are a large corporation, a small or big business, or an educational or non-profit organization, your website visitors crave captivating, information-rich, high-impact and insightful content. We are in the midst of the information age, and your prospects do a significant amount of online research comparing you to your competition. How can you stand out and get ahead? You need to deliver highly relevant and valuable information in a way that strikes a chord with your target audience. Would you like to publish content that delivers results—seriously increasing the ROI of your content marketing? Of course, you would, and you know that content marketing can do amazing things for your company. However, the operative word is “can.” Not all content is created equal.Strategic content marketing starts with a top-notch blog—one with a great deal of content that really hits the mark. An excellent business blog can deliver dramatically increased reach, lead generation and new business development. According to HubSpot, companies that publish a blog attract 55% more website visitors and generate 97% more inbound links and 434% more indexed web pages than companies that do not. The more frequently you publish blog content, the more website traffic and leads you are liekely to produce. Companies that publish blog content at least 20 times per month attract over five times more website traffic than those that publish content less than four times a month. In addition, companies that post blog content 20 times per month generate four times more leads than companies that do not maintain blogs.While all this sounds great, there is a catch; these statistics are based on averages. Some companies attain phenomenal results with content marketing, and others do not despite their best efforts. Now, let us address how you can match or exceed these statistics—gaining an edge over your strongest industry competitors and winning the content marketing game….

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